Moments, like runway looks, quotes from a conference or song lyrics in a concert, are synced to appear at relevant moments in the live and ondemand video streams.
This makes the moment instantly shareable & actionable by the viewers. On the back end, you get deep analytics on who, where and how engaged your viewers are with specific things in your video.
IMG's New York Fashion Week used the Synced Look Share UI for 65 shows, including over 2,000 look photos synced to the runway videos.
For their Men's Spring 2016 from Milan and Women's Spring 2016 from New York, CK used the Look Share widget in a larger microsite to enable viewing & sharing of all the looks - all tied in with the runway video. See it at https://live.calvinklein.com
The New York Metropolitan Museum used Synced Moment Share to display quotes & photos on the fly during a live streamed interview.