Overview
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Coach Fall 2019 Runway: Multiview + Shoppable

Coach & B Live worked together for a unique end-to-end runway experience

A display screen, laptop and cell phone demonstrating different aspects of AKC.TV
Client:
Coach
Services Provided:
Production Services
Simple Unlimited Syndication
On-Site & Remote Encoding
Post-Production
Analytics & Reporting
Shoppable Live Streaming
Live Stream Engineering
Platforms & Channels:

2019

Coach & B Live worked together for a unique end-to-end runway experience.

Starting from creative concept through into production & digital execution we worked together with the Coach team to help bring a new runway layout & digital viewership vision to a reality.

Production Solutions

Our director and tech team worked with Coach to figure out how to best capture the unique runway concept, keeping both live and post-edit requirements in mind. The show was captured live with 4K Arri cinematic cameras with footage delivered in slow motion for more crafted, stylized social campaigns.

User's Views

The criss-cross runway concept carried through into a unique 4-cam choose-your-view for the live & vod runway viewers. Simple clicks allowed the user to set which views they were watching at any time.

Shop the Runway

Our simple ecomm hooks & workflow tools allowed for shopping calls-to-action to be enabled immediately following the live show.

Social + Unlimited Syndication

Simultaneous live streams to 5x Coach Facebook pages plus a unique stacked three-view on Instagram Live helped let Coach fans experience the show on many different platforms. Coach also utilized our unlimited embeddable syndication to extend the reach of the show to outlets like Vogue and Elle, which furthered the reach of their shopping elements as well.

A desktop computer showing the final client view of the AKC.tv OTT channel with multiple behind the scenes views in lower opacity behind the computer
A desktop computer showing the final client view of the AKC.tv OTT channel with multiple behind the scenes views in lower opacity behind the computer
A desktop computer showing the final client view of the AKC.tv OTT channel with multiple behind the scenes views in lower opacity behind the computer
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More Work

Ready to see how far your content can go?

The earlier we connect, the better we can orchestrate — turning your raw visions into dynamic productions that not only connect, but move your audiences beyond the screen and into positive action.

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