Telfar TV: 24-hour live-linear television from Telfar
Pop-Up Network Fuses Fashion + Pop Culture with User Generated Content
Overview
TELFAR.tv
Exclusive product drops + user generated content
Pop-Up Network Fuses Fashion + Pop Culture with User Generated Content
Client:
TELFAR
Services Provided:
OTT Video Management System
Multi-Camera Live Production
Microsite Management
Live Linear Channel
User Generated Content Workflow
Analytics & Reporting
Social Media Streaming
On-Site & Remote Encoding
Platforms & Channels:
Web (telfar.tv), OTT Devices: Apple TV, Roku, FireTV, AndroidTV; Instagram Live, Twitter Live, TikTok
2021 – ongoing
In a bold move to revolutionize ways for fashion brands to merchandise and go direct to fans, Telfar approached B LIVE to launch Telfar.tv, turning its cult following into an inspired artistic community. At launch, fans were invited to submit their own videos for a chance to be featured and win a highly coveted Telfar premium gift.
Entirely managed and operated on our homegrown OTT platform, Telfar.tv is a 24-hour, live-linear broadcast channel featuring live shows and exclusive product ‘drops’ which are releases only available through a niche QR code.
With a shared pioneering spirit, we were excited to push the needle with Telfar and navigate a brand new workflow of acquiring, sorting, and sharing thousands of user generated videos for a new generation of fashion fans.
Telfar TV is comprised of crowd-sourced content submitted by users and Telfar patrons
Telfar.tv: 24/7 live-linear television available on Apple TV, Google Play, Amazon Fire, and Roku
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Ready to see how far your content can go?
The earlier we connect, the better we can orchestrate — turning your raw visions into dynamic productions that not only connect, but move your audiences beyond the screen and into positive action.
