Tommy Factory 2022
September 2022
Returning to New York Fashion Week with an experiential runway event that unveiled the Tommy Hilfiger Fall 2022 collection, Tommy partnered with B Live to present a multi-platform, livestream runway event for the Tommy Hilfiger Factory 2022 collection. B Live provided multiple services across pre-production, production, and post-production, and collaborated with Tommy Hilfiger and partners to preform the first ever in-game event live streamed to the Roblox online gaming platform.
Additionally, B Live integrated “see-now-buy-now” shoppable live stream product — dynamically updated concurrently with the runway looks — enabling viewers to identify and purchase products in real-time.
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