Tommy Live Shop the Look

Tommy partnered with B Live to bring this hosted live shopping experience to life. Utilizing B Live’s full breadth of video expertise, this project combined live production with a digital shopping experience that allowed users to shop featured products as the talent introduced them.

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Video Production

B Live accessed their global partners to help provide a high quality live stream with talent all over the globe. Responsible for all aspects of production - from set design to crew to graphic design - we created a COVID safe set where clients could participate in production remotely.

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Remote Connectivity

B Live used its expertise in live streaming and production to incorporate talent from different parts of the world using equipment drop kits built to be set up by talent themselves.

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Global Shopping Hub

An event-specific microsite was popped up to house the live shopping experience, plus a filterable grid of all products associated with the collection the hosts were discussing.

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Live Shopping + Chat

A tri-fold UI gave users an easy way to watch the live hosts discuss & style products, allowing them to easily save & shop their favorite pieces. The UI collapses into an optimized Instagram style layout on mobile Users chatted during the live show, including responses from band reps for product inquiries.

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