Overview
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Tommy Live Shop the Look

Tommy Hilfiger — Shop the Look, live streaming & shoppable video

A display screen, laptop and cell phone demonstrating different aspects of AKC.TV
Client:
Tommy Hilfiger
Services Provided:
Production Services
Live Chat
On-Site & Remote Encoding
Social Media Streaming
Analytics & Reporting
Shoppable Live Streaming
Live Streaming & VOD Replay
Platforms & Channels:
tommyhilfiger.com, Facebook Live, YouTube Live

2020

Tommy partnered with B Live to bring this hosted live shopping experience to life. Utilizing B Live’s full breadth of video expertise, this project combined live production with a digital shopping experience that allowed users to shop featured products as the talent introduced them.

Video Production

B Live accessed their global partners to help provide a high quality live stream with talent all over the globe. Responsible for all aspects of production - from set design to crew to graphic design - we created a COVID safe set where clients could participate in production remotely.

Remote Connectivity

B Live used its expertise in live streaming and production to incorporate talent from different parts of the world using equipment drop kits built to be set up by talent themselves.

Global Shopping Hub

An event-specific microsite was popped up to house the live shopping experience, plus a filterable grid of all products associated with the collection the hosts were discussing.

Live Shopping + Chat

A tri-fold UI gave users an easy way to watch the live hosts discuss & style products, allowing them to easily save & shop their favorite pieces. The UI collapses into an optimized Instagram style layout on mobile Users chatted during the live show, including responses from band reps for product inquiries.

A desktop computer showing the final client view of the AKC.tv OTT channel with multiple behind the scenes views in lower opacity behind the computer
A desktop computer showing the final client view of the AKC.tv OTT channel with multiple behind the scenes views in lower opacity behind the computer
A desktop computer showing the final client view of the AKC.tv OTT channel with multiple behind the scenes views in lower opacity behind the computer
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More Work

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