Overview
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Michael Kors

Michael Kors Collection Runway Experience Site

Michael Kors Collection Runway Experience Site
A display screen, laptop and cell phone demonstrating different aspects of AKC.TV
Michael Kors Collection Runway Experience Site
Client:
Michael Kors
Services Provided:
Multi-Season Microsite
CMS (Content Management System)
Interactive Media Lookbook & BTS video
Live Streaming & VOD Replay
Passcode Protected Content
Microsite Management
Platforms & Channels:
michaelkors-collection.com, Facebook Live, Instagram, Twitter Live, YouTube Live, WeChat

2020–present

After working with Michael Kors for runway shows since 2012, B Live helped the Kors team re-set in Fall 2020 with a new 'Experience' landing page for each new collection, all focused around the live stream runway debut.

The experience is filled out with a full resolution lookbook, behind-the-scenes photos plus additional media & copy depending on the season.

See it in action

A desktop computer showing the final client view of the AKC.tv OTT channel with multiple behind the scenes views in lower opacity behind the computer
Behind the scenes photo gallery
A desktop computer showing the final client view of the AKC.tv OTT channel with multiple behind the scenes views in lower opacity behind the computer
Full resolution & mobile optimized lookbook
A desktop computer showing the final client view of the AKC.tv OTT channel with multiple behind the scenes views in lower opacity behind the computer
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More Work

Ready to see how far your content can go?

The earlier we connect, the better we can orchestrate — turning your raw visions into dynamic productions that not only connect, but move your audiences beyond the screen and into positive action.

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